Records that enrich themselves, research that runs without a person, and one connected backbone instead of four tools that each hold a version of the truth.
So the real pipeline lives in a spreadsheet, and the spreadsheet lives on one laptop.
Once by each tool, each one billing you for the privilege.
Two hours per account before a first call, repeated across a quarter.
The join between ads, inbox and CRM is somebody manually exporting a CSV on Fridays.
If two of these are true, the problem is not effort. It is that nobody owns the system underneath the effort.
The GTM Engineering Company
Senior GTM engineering delivered as a fractional service, not a full-time hire. Four builds on one evergreen data layer, and the motions that run on top of it — all inside the CRM you already own.
Source
Enrich
Score
Push
Email
Day 3
LinkedIn
Day 5
Call
StackHubSpot
SignalHiring 3 AEs
“Jorge successfully helped build a Clay table to source targeted contact information, despite initial skepticism from other consultants. He reverse-engineered a system of HTTP API calls within Clay, connecting industry-specific databases with alternative data providers.”
“Working with the GTM Engineering team was refreshingly collaborative. Their comfort moving things around inside our Clay tables and aligning execution with strategy made them feel like an extension of our team.”
A 30-minute call, or the pricing if you would rather look first.
You do. Every workflow is built under your logins, not ours.
Yes, on every engagement: the “how to keep it humming” guide.
Yes, every build, so training is watching, not shadowing.
None. We build on your stack and say so when something has to go.
Yes. Fields, pipelines and joins, written down.
Weekly. Live table builds, not status emails.
"Distribution is the new moat. Code got cheap; attention never did."
Quick wins in 2 to 4 weeks, shipping by day 90
The playbook is yours, documented as we build
Every record is checked before it hits your CRM
The tools are in your name, on your card, and you keep it all
Hiring cycle, then months of ramp
The playbook stays with the agency
Data from every tool, none of it verified
The tools are in the agency’s name
Thirty minutes. We look at your CRM together and you leave with a shortlist, whether or not you hire us.
No. We are tool agnostic and build on what you have. If something genuinely has to go, you get the reasoning and the cost of both options in writing.
Your team. Every workflow lives in your accounts with a runbook, and the build is recorded so training is watching rather than shadowing.
Enrichment fills gaps, deduplication removes the doubles, and validation flags what cannot be trusted. Bad records get marked, not silently kept.
No. Every AI step has an input you can inspect and an output a human can check. We build the audit trail into the workflow.
RevOps, short for revenue operations, is the function that owns the systems and the data that marketing and sales share: the CRM records, the pipelines and lifecycle stages, the routing and ownership rules, and the reporting everyone forecasts from. RevOps owns the process, the forecast and the reporting; GTM engineering builds the systems those processes run on. The GTM Engineering Company builds and documents that RevOps infrastructure inside the CRM you already own, then hands it over with a written runbook.
Automated CRM enrichment starts with one master enrichment table that fills the gaps and deduplicates records on arrival, then re-enriches on a schedule so records do not rot between quarters. The GTM Engineering Company builds that table in Clay and syncs it back into HubSpot or Salesforce, so the enrichment lands where the team already works instead of in a side tool. Every record is checked before it hits your CRM, and the architecture is documented down to the fields, pipelines and joins.
The GTM Engineering Company does not sell a preferred data vendor. Enrichment is built as a waterfall across the providers you already pay for — Apollo, Clay, LeadMagic, Prospeo and the rest of your stack — so the same account is not enriched three times and billed for it three times. Where three tools overlap we cut two, and where one is missing we say so before anyone buys it.
