One signal layer inside the CRM, pipelines built for marketing rather than borrowed from sales, and multi-touch attribution that survives being questioned in a board meeting.
Every impression against a stale record is paid for at full price.
Two dashboards, two numbers, and whichever one is kinder gets presented.
There is no shared definition of good, because the scoring lives in a spreadsheet nobody agreed to.
A week of list work before anything is written, repeated for every launch.
If two of these are true, the problem is not effort. It is that nobody owns the system underneath the effort.
The GTM Engineering Company
Senior GTM engineering delivered as a fractional service, not a full-time hire. Four builds on one evergreen data layer, and the motions that run on top of it — all inside the CRM you already own.
Source
Enrich
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Push
Email
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StackHubSpot
SignalHiring 3 AEs
“Working with the GTM Engineering team was refreshingly collaborative. Their comfort moving things around inside our Clay tables and aligning execution with strategy made them feel like an extension of our team.”
“Brought structure and scalability to our go-to-market engineering stack, combining technical precision with strategic insight to streamline how we operate.”
A 30-minute call, or the pricing if you would rather look first.
You do. Every workflow is built under your logins, not ours.
Yes, on every engagement: the “how to keep it humming” guide.
Yes, every build, so training is watching, not shadowing.
None. We build on your stack and say so when something has to go.
Yes. Fields, pipelines and joins, written down.
Weekly. Live table builds, not status emails.
"Distribution is the new moat. Code got cheap; attention never did."
Quick wins in 2 to 4 weeks, shipping by day 90
The playbook is yours, documented as we build
Every record is checked before it hits your CRM
The tools are in your name, on your card, and you keep it all
Hiring cycle, then months of ramp
The playbook stays with the agency
Data from every tool, none of it verified
The tools are in the agency’s name
Thirty minutes. We look at your CRM together and you leave with a shortlist, whether or not you hire us.
No. GTM Engineering builds the data, audiences and attribution underneath them. If your agency is good, this makes them look better.
A CDP is a place to put data. GTM engineering is the work that makes the data worth putting anywhere, and it lives in the CRM you already pay for rather than in a second system beside it.
Multi-touch attribution credits every touch that contributed to a deal instead of only the first or the last one. It is worth building once attribution has turned into a monthly argument - two dashboards, two numbers, and whichever one is kinder gets presented. GTM Engineering builds it when the budget conversation needs account-level movement rather than lead-level clicks, and skips it when nobody is being asked to defend the number yet.
Usually without buying anything. Most attribution problems are definition problems and missing writebacks rather than missing software, so GTM Engineering starts inside the CRM you already own: one definition of a scored account that sales and marketing both signed, tracking built into the workflow rather than bolted onto the dashboard, and scores and outcomes written back to HubSpot so one number survives the meeting.
For B2B SaaS the model matters less than what it is measuring. Deals are won by an account, not a lead, so GTM Engineering builds attribution on account-level movement rather than lead-level clicks and treats first-touch, last-touch or a weighted multi-touch model as a reporting choice on top of that. Change the model before the definitions are agreed and you get a second dashboard, not a better answer.
You attribute at the account, not the contact. Five people touching one deal is how lead-level attribution turns a single buying decision into five stories and two dashboards. GTM Engineering rolls every contact-level touch up to the account, scores that account once against a definition sales and marketing both signed, and writes the score and the outcome back to the CRM so both teams are arguing from the same row.
Cleaner audiences inside 2 to 4 weeks, and the full pipeline and attribution layer by day 90. That is the same shape GTM Engineering commits to across every engagement: quick wins in 2 to 4 weeks, shipping by day 90.
