GTM Stack Audit
Keep, cut, or consolidate.- Inventory every tool, seat and renewal date
- Map what each one actually does today, not what it was bought for
- Kill the overlap and document what survives
For founders and small founding teams
Fractional RevOps, built before you hire the team for it
You are still the best salesperson in the company. We build the pipeline infrastructure inside your CRM, hand over the runbook, and leave nothing behind that only we can operate.
Choose your seat
Problem: what breaks when it runs through you?
Are you still closing every deal yourself?
Every hour inside the CRM is an hour not spent on product or fundraising.
Did your stack grow by accident?
A sequencer, a scraper, two trials nobody cancelled, and no one who owns the joins between them.
Does the pipeline live in your head?
Deals move because you remembered to move them, which is a system that does not survive your first sales hire.
Have you been quoted for an SDR?
Seventy thousand plus ramp, before anyone has proven the motion is repeatable.
If two of these are yes, the problem is not effort. It is that nobody owns the system underneath the effort.
What does fractional RevOps build?
Fractional services
The GTM Engineering Company
Senior GTM engineering delivered as a fractional service, not a full-time hire. Four builds on one evergreen data layer, and the motions that run on top of it — all inside the CRM you already own.
Buy-vs-Build Strategy
Direction before the spend.- Decide what to buy, what to build in Clay, and what stays manual until volume earns it
- Price each option against the alternative
- Write the call down so the next person inherits the reasoning
Scaling Playbooks
Best practices for your scale.- Turn the motion you run by instinct into steps someone else can run
- Set the weekly metrics that say whether it is working
- Record the build so training is watching, not shadowing
Operational Foundations
Scale-ready from day one.- CRM objects, fields, pipelines and lifecycle stages built once, correctly
- Enrichment that keeps records current without anyone remembering to run it
- Reporting that answers the board question without a spreadsheet
Process: how does the engagement run?
ICP Research
Target account selection criteria
Fieldstone Group
Northwind Labs
Bramble & Co
Personalized messaging frameworks
Value proposition refinement
V1We help teams grow revenue faster.
V2Stop paying three reps to clean the CRM.
Identify Pain Points
Clay workflow implementation
Source
Enrich
Score
Push
Source
Enrich
Score
Push
Multi-channel outreach setup
Day 1
Email
Day 3
LinkedIn
Day 5
Call
Email
Day 3
LinkedIn
Day 5
Call
CRM integration and configuration
Automated lead enrichment
TitleVP RevOps
StackHubSpot
SignalHiring 3 AEs
StackHubSpot
SignalHiring 3 AEs
Build & Automate
Weekly performance analysis
A/B testing of messaging
Control
Variant B
Conversion rate optimization
Ongoing strategy refinement
Spend
Pipeline
Improve & Iterate
Proof: has this worked for founders?
“Jorge came on board as a sales coach and revamped our approach to sales and cold outreach. His advice was spot-on and easy to implement, and we’ve seen our sales shoot up since.”
“Brought structure and scalability to our go-to-market engineering stack, combining technical precision with strategic insight to streamline how we operate.”
Ready to see this built in your stack?
A 30-minute call, or the pricing if you would rather look first.
What do you own when we are done?
Who owns the workflows?
You do. Every workflow is built under your logins, not ours.
Do we get a runbook?
Yes, on every engagement: the “how to keep it humming” guide.
Are the builds recorded?
Yes, every build, so training is watching, not shadowing.
Is there any lock-in?
None. We build on your stack and say so when something has to go.
Is the architecture documented?
Yes. Fields, pipelines and joins, written down.
How often do we meet?
Weekly. Live table builds, not status emails.
Who is fractional RevOps for?
"Distribution is the new moat. Code got cheap; attention never did."
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Quick wins in 2 to 4 weeks, shipping by day 90
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The playbook is yours, documented as we build
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Every record is checked before it hits your CRM
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The tools are in your name, on your card, and you keep it all
Hiring cycle, then months of ramp
The playbook stays with the agency
Data from every tool, none of it verified
The tools are in the agency’s name
Who is it for?
Who is it not for?
How much does fractional RevOps cost?
Three tiers, published rather than quoted on a call: $5k/mo Starter, $7k/mo Growth, and custom scope for Enterprise.
- GTM Stack Audit
- Initial ICP research & definition
- Basic lead list
- Simple Clay workflow setup
- Basic RevOps configuration
- Monthly performance report
- GTM Stack Audit
- Advanced ICP research
- Expanded lead list
- Advanced Clay automation
- Full RevOps implementation
- Bi-weekly performance reports
- Campaign build out
- Multi-channel outreach setup
- Quarterly GTM stack audit
- Multi-segment ICP research
- Continuous lead sourcing
- Complex Clay workflow design
- Enterprise RevOps architecture
- Weekly performance reviews
- Multi-segment campaign build out
- Multi-channel orchestration
- Custom integrations and API setup
- Dedicated fractional GTM engineer
Tell us what you are running today
Thirty minutes. We look at your CRM together and you leave with a shortlist, whether or not you hire us.
- HostJorge Macias
- Length30 minutes
- WhereGoogle Meet
- Time zone—
- WhenPick a day and a time →
Select a time
—
Select a day
30 min · Google Meet
——
You're on Jorge's calendar.
- Event
- 30 Minute Meeting [Linkedin]
- Host
- Jorge Macias
- When
- —
- Duration
- 30 minutes
- Location
- zoom_conference
- Invitee
- —
Questions: what do founders ask?
What is RevOps as a service?
RevOps as a service is senior revenue operations delivered on a fractional retainer instead of as a full-time hire. The GTM Engineering Company delivers it as four builds, a GTM stack audit, buy-vs-build strategy, scaling playbooks and operational foundations, on one evergreen data layer inside the CRM you already own. Every workflow is built under your logins rather than ours, and a written runbook goes with it.
Is fractional RevOps cheaper than a full-time RevOps hire?
Fractional RevOps is a monthly retainer rather than a salary. The GTM Engineering Company publishes three tiers, $5k/mo Starter, $7k/mo Growth and custom scope for Enterprise, and a typical engagement is a 3 to 6 month retainer at roughly 5 to 10 hours a week. Compare that against a hire plus ramp plus the tools the hire will ask for: the SDR most founders have already been quoted is seventy thousand plus ramp, before anyone has proven the motion is repeatable. Teams that want full-time headcount rather than a fractional build are told on the call that this is not for them.
How should a B2B SaaS company structure its RevOps team?
Build the system before the seats. The GTM Engineering Company sets up CRM objects, fields, pipelines and lifecycle stages once, correctly, plus enrichment that keeps records current without anyone remembering to run it, so the first sales hire inherits a CRM instead of rebuilding one. The four seats that sit on top of that layer are founders, operations, sales and marketing, and each motion is documented as it is built rather than left living in someone's head.
How do you choose a RevOps consulting firm?
Ask who owns the build after it ends. The GTM Engineering Company builds every workflow under your logins rather than its own, keeps the tools in your name and on your card, documents the architecture down to fields, pipelines and joins, and leaves a written runbook and recorded builds behind. The usual alternative is the one to check for: the playbook stays with the agency and the tools are in the agency's name.
How long before a fractional RevOps engagement shows results?
Quick wins land in the first 2 to 4 weeks of a fractional RevOps engagement with The GTM Engineering Company: cleaner data, sharper lists, the first replies on the calendar. A full repeatable engine typically ships by day 90.
What happens when the engagement ends?
Everything stays in your accounts and your CRM, with a written runbook, recorded builds and the architecture documented down to fields, pipelines and joins. The GTM Engineering Company builds under your logins rather than its own, so there is no vendor lock-in: the tools are bought in your name and stay there.
Are we too early for this?
If you have a CRM and some real conversations in it, no. If you are starting from zero systems and zero customers, yes, and we will say so on the call rather than sell you a retainer.